More Direct Bookings, Less Dependence on OTAs
SEO and GEO that reduced dependence on booking intermediaries and raised margins through direct reservations.
3xDirect bookings
+212%Direct bookings (change)
-29%Commissions paid
+7AI citations
The Challenge
Heavy dependence on OTAs (online travel agencies such as Booking.com), whose commissions were eating into margins.
What We Did
- SEO to capture direct booking demand
- GEO to appear in AI travel recommendations
- Experience and conversion optimization on the property’s own website
The Result
Direct bookings tripled (3x) and commissions paid to intermediaries fell 29%.
Anonymized case study for confidentiality reasons (LGPD, Brazil’s data protection law, and NDA). The metrics are real.
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