If you don't measure it, you can't optimize it
We set up Google Tag Manager, GA4, offline conversions and end-to-end attribution so every dollar you invest in marketing can be traced from click to sale.
Talk to the specialistYou invest in marketing… but don't know what works
Without proper tracking, every marketing decision is a guess. The turnaround comes from tracking every touchpoint from click to sale:
Accurate data from click to sale
Google Tag Manager (GTM)
GTM setup and management: tags, triggers and variables that are organized and documented.
02Google Analytics 4 (GA4)
Advanced setup with custom events, funnels, segments and explorations.
03Google Ads Conversions
Primary and secondary conversion setup plus Enhanced Conversions to close the loop.
04Meta Pixel and CAPI
Pixel and Conversions API configured for accurate attribution even with blockers.
05Offline Conversions
CRM data integrated with Google and Meta to track real sales, not just leads.
06Server-Side Tagging
Server-side GTM for accurate first-party data, without relying on third-party cookies.
07Data Layer and Events
A structured data layer for e-commerce, SaaS, lead gen and complex funnels.
08Data Audit
A complete diagnosis of your existing setup: what's wrong, duplicated or missing.
09Dashboards and Reports
Looker Studio dashboards built on audited data: CPL, ROAS, revenue and pipeline.
Why Malamute for tracking
Tracking isn't a one-hour setup. It's the foundation that makes SEO, Ads and content deliver measurable results. Without the right data, every optimization is guesswork.
Data comes first
No campaign runs without validated tracking. It's the first thing we do.
Server-side by default
Server-side GTM for first-party data that survives cookie blockers.
Real offline conversions
We integrate your CRM with Google and Meta to track the sale, not just the lead.
Documented setup
Every implementation is documented so any future team can maintain it.
Audit before setup
Before implementing, we diagnose what already exists so nothing gets duplicated or broken.
No lock-in
The setup stays with you. If you want to keep working together, great. If not, the tracking keeps working.
Who it's for
- Companies investing in Ads without knowing the real cost per sale.
- Businesses that need to integrate online data with their CRM or ERP.
- Online stores with a complex data layer (large catalog, multi-step funnel).
- Anyone who wants accurate data even with cookie blockers.
Who it's not for
- Anyone who just wants to “install GA4” with no measurement strategy.
- Companies with no website or no marketing campaigns running.
- Anyone without access to their site to install tags.
- Teams that won't use the data to make decisions.
Data that transforms decisions
Tracking that changed the game
A complete data layer, GA4 and offline conversions that revealed the real ROAS.
B2B and SaaSOffline CRM conversions integrated with Google Ads: the real CPL for the first time.
ClinicsServer-side tagging to track appointments even with cookie blockers.
Multi-store RetailOnline-to-offline integration: physical store visits attributed to digital campaigns.
EducationA full GTM audit that eliminated duplicate data and fixed broken funnels.
MarketplaceA custom data layer for a high-volume marketplace, with a Looker Studio dashboard.
What people who climbed with us say
We needed to show up on Google without relying solely on Google Ads. Malamute set up a process with medical review before every publication, and the articles started bringing in patients who already understood the importance of taking care of their health.
Dr. Antonio Carlos Worms Till Vita Check-up Center Malamute built content for each of our locations, and today we show up in the right searches and the right regions. Organic traffic to our locations grew 1,524.4%.
Marina Cioffi Favorita Transportes We had processes eating up hours of the team's time every month on repetitive tasks. Malamute mapped the workflow before suggesting any tool. The automations save us hours every week.
Paula Oliveira Secretaria da Educação I came from a bad experience with an agency, so I started out skeptical. What changed was the clarity: I know what's being done, why and by when. Inquiries grew 135% in 8 months, and when I write, someone answers the same day.
Ika Spessato A Buena Vibra I've worked in digital marketing for years and I'm demanding about who handles my infrastructure. I moved my hosting to Malamute, and what keeps me is the service: I talk to someone who understands the problem, not a ticket. Stability and response time, delivered.
Rafael Rez Web Estratégica A small niche doesn't forgive generic content. Malamute produced articles that sound like they come from someone who's been there, in the voice we use with our readers. The posts started ranking and brought 1,200% more organic visitors, with paid campaigns layered on afterwards.
Mayara Vercelli Guia Finlândia Law firms have clear limits on what they can do in advertising, and that usually stalls any marketing work. Malamute studied the Brazilian Bar Association's rules before proposing a strategy, and only then put the firm in front of people, safely.
Marcelo Cruvinel Martins & Cruvinel Advogados We needed a website that talked to our CRM, not two disconnected tools. Malamute delivered a working integration and trained our team to run it. Today a lead comes in through the site and goes straight into the funnel, with no one typing anything in between.
Rosa Cunha Paulo de Vilhena I hired them to sell, and that's what we measure every week. They tuned the campaigns based on what turned into closed deals, not what got the most clicks. Cost per sale dropped 28%, and when something underperforms, they tell me before I ask.
Ademar Confortec OKAN serves marketing clients, so hiring another agency takes technical trust. Malamute took over SEO and paid media and delivered on schedule. Organic traffic grew 120x and communication is direct, with no account manager layer passing messages along.
Carla Souza OKAN In engineering, clients research a lot before asking for a quote. The new website gave us credibility and SEO put FHC in the right searches. In 12 months organic traffic grew 300%, and quote requests through the site went from occasional to routine.
Francisco Hernandes FHC Engenharia A power plant's corporate website doesn't need to be pretty; it needs to be up and working. Malamute has handled that since 2010 and we've never had downtime that disrupted operations. When something comes up, support solves it fast.
Luis Salvadeu Usina Santa Adelaide From audit to accurate data
Data Audit
We diagnose the existing setup: duplicate tags, wrong conversions, broken funnels and tracking gaps. You get a prioritized report.
100+ point auditWho sets up your tracking
You talk directly to the person implementing it. No middlemen, no hand-offs.
Murilo Terrabuio
Sets up GTM, GA4, offline conversions, server-side tagging and complex data layers. Every implementation is built, tested and documented by him, from diagnosis to handoff.
Google Analytics 4
Google Search ConsoleTracking FAQ
What is advanced tracking?
GA4 is already installed. Do I need anything else?
What is server-side tagging?
What are offline conversions?
How long does implementation take?
Do I keep the setup if I stop working with you?
Do you build dashboards too?
Do I need tracking before starting Ads?
Is there a lock-in contract?
Ready to really know what works in your marketing?
Book a meeting with Murilo. He'll audit your current setup and show you what's missing to track from click to sale.
Book a meeting with Murilo