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If you don't measure it, you can't optimize it

We set up Google Tag Manager, GA4, offline conversions and end-to-end attribution so every dollar you invest in marketing can be traced from click to sale.

Talk to the specialist
+200
Tracking implementations
99.8%
Data accuracy
100%
Server-side when needed
The pain · the turnaround

You invest in marketing… but don't know what works

Without proper tracking, every marketing decision is a guess. The turnaround comes from tracking every touchpoint from click to sale:

The problem
How Malamute solves it
A misconfigured GA4: inaccurate or incomplete data
A correct GA4 setup with custom events, funnels and attribution.
Google and Meta Ads conversions don't match the CRM
Offline conversions, CAPI and Enhanced Conversions, integrated.
You don't know which channel actually drives sales
A data-driven attribution model built on first-party data.
Cookie blockers break tracking
Server-side tagging through GTM for accurate data even without cookies.
Pretty dashboards with wrong data
Dashboards built on audited, validated data.
What we deliver

Accurate data from click to sale

Our approach

Why Malamute for tracking

Tracking isn't a one-hour setup. It's the foundation that makes SEO, Ads and content deliver measurable results. Without the right data, every optimization is guesswork.

What sets us apart
01

Data comes first

No campaign runs without validated tracking. It's the first thing we do.

02

Server-side by default

Server-side GTM for first-party data that survives cookie blockers.

03

Real offline conversions

We integrate your CRM with Google and Meta to track the sale, not just the lead.

04

Documented setup

Every implementation is documented so any future team can maintain it.

05

Audit before setup

Before implementing, we diagnose what already exists so nothing gets duplicated or broken.

06

No lock-in

The setup stays with you. If you want to keep working together, great. If not, the tracking keeps working.

Who it's for

  • Companies investing in Ads without knowing the real cost per sale.
  • Businesses that need to integrate online data with their CRM or ERP.
  • Online stores with a complex data layer (large catalog, multi-step funnel).
  • Anyone who wants accurate data even with cookie blockers.

Who it's not for

  • Anyone who just wants to “install GA4” with no measurement strategy.
  • Companies with no website or no marketing campaigns running.
  • Anyone without access to their site to install tags.
  • Teams that won't use the data to make decisions.
Real results

Data that transforms decisions

+200
Implementations delivered
99.8%
Validated data accuracy
-42%
Average CPL after fixing tracking
100%
Documented setups
3.2x
More conversions tracked than before
85%
With server-side active
+10
Years in business
100%
Of clients come from referrals
Real case studies

Tracking that changed the game

In our clients’ words

What people who climbed with us say

We needed to show up on Google without relying solely on Google Ads. Malamute set up a process with medical review before every publication, and the articles started bringing in patients who already understood the importance of taking care of their health.
Dr. Antonio Carlos Worms Till Dr. Antonio Carlos Worms Till Vita Check-up Center
Malamute built content for each of our locations, and today we show up in the right searches and the right regions. Organic traffic to our locations grew 1,524.4%.
Marina Cioffi Marina Cioffi Favorita Transportes
We had processes eating up hours of the team's time every month on repetitive tasks. Malamute mapped the workflow before suggesting any tool. The automations save us hours every week.
Paula Oliveira Paula Oliveira Secretaria da Educação
I came from a bad experience with an agency, so I started out skeptical. What changed was the clarity: I know what's being done, why and by when. Inquiries grew 135% in 8 months, and when I write, someone answers the same day.
Ika Spessato Ika Spessato A Buena Vibra
I've worked in digital marketing for years and I'm demanding about who handles my infrastructure. I moved my hosting to Malamute, and what keeps me is the service: I talk to someone who understands the problem, not a ticket. Stability and response time, delivered.
Rafael Rez Rafael Rez Web Estratégica
A small niche doesn't forgive generic content. Malamute produced articles that sound like they come from someone who's been there, in the voice we use with our readers. The posts started ranking and brought 1,200% more organic visitors, with paid campaigns layered on afterwards.
Mayara Vercelli Mayara Vercelli Guia Finlândia
Law firms have clear limits on what they can do in advertising, and that usually stalls any marketing work. Malamute studied the Brazilian Bar Association's rules before proposing a strategy, and only then put the firm in front of people, safely.
Marcelo Cruvinel Marcelo Cruvinel Martins & Cruvinel Advogados
We needed a website that talked to our CRM, not two disconnected tools. Malamute delivered a working integration and trained our team to run it. Today a lead comes in through the site and goes straight into the funnel, with no one typing anything in between.
Rosa Cunha Rosa Cunha Paulo de Vilhena
I hired them to sell, and that's what we measure every week. They tuned the campaigns based on what turned into closed deals, not what got the most clicks. Cost per sale dropped 28%, and when something underperforms, they tell me before I ask.
Ademar Ademar Confortec
OKAN serves marketing clients, so hiring another agency takes technical trust. Malamute took over SEO and paid media and delivered on schedule. Organic traffic grew 120x and communication is direct, with no account manager layer passing messages along.
Carla Souza Carla Souza OKAN
In engineering, clients research a lot before asking for a quote. The new website gave us credibility and SEO put FHC in the right searches. In 12 months organic traffic grew 300%, and quote requests through the site went from occasional to routine.
Francisco Hernandes Francisco Hernandes FHC Engenharia
A power plant's corporate website doesn't need to be pretty; it needs to be up and working. Malamute has handled that since 2010 and we've never had downtime that disrupted operations. When something comes up, support solves it fast.
Luis Salvadeu Luis Salvadeu Usina Santa Adelaide
How we work

From audit to accurate data

Data Audit

We diagnose the existing setup: duplicate tags, wrong conversions, broken funnels and tracking gaps. You get a prioritized report.

100+ point audit

Measurement Plan

We define which events, conversions and KPIs to track based on business goals. Every tag has a clear purpose.

Business-driven measurement

Implementation

GTM, GA4, Google and Meta conversions, CAPI, data layer, Enhanced Conversions and server-side, all configured and tested.

Complete setup plus server-side

Validation and QA

Every tag is tested in staging and production. We validate data by cross-checking GTM, GA4 and the ad platforms before going live.

Cross-checked QA across 3+ sources

Documentation and Handoff

Every implementation is documented: what was done, why and how to maintain it. The setup stays with you, whether or not you keep working with us.

Full documentation
Your specialist

Who sets up your tracking

You talk directly to the person implementing it. No middlemen, no hand-offs.

Murilo Terrabuio, tracking specialist at Malamute Digital

Murilo Terrabuio

Tracking and Analytics
Malamute founder · 10+ years in analytics and tracking

Sets up GTM, GA4, offline conversions, server-side tagging and complex data layers. Every implementation is built, tested and documented by him, from diagnosis to handoff.

GTMGA4Server-SideOffline ConversionsCAPIData LayerEnhanced ConversionsLooker Studio
Perfil no LinkedIn
Tools we use
Google Tag Manager logoGoogle Tag Manager
Google Analytics 4 logoGoogle Analytics 4
Google Search Console logoGoogle Search Console
Google Ads logoGoogle Ads
Meta Business Suite logoMeta Business Suite
Looker Studio logoLooker Studio
Stape (Server-Side) logoStape (Server-Side)
GTM Server-Side logoGTM Server-Side
Frequently asked questions

Tracking FAQ

What is advanced tracking?
It's a complete measurement setup: GTM, GA4, ad conversions, data layer, server-side and offline conversions, all integrated to track from click to sale.
GA4 is already installed. Do I need anything else?
Probably. Most GA4 setups have duplicate events, misconfigured conversions and tracking gaps. An audit reveals what's wrong.
What is server-side tagging?
It's a way of sending data through your own server instead of the user's browser. It works even with cookie blockers and ad blockers.
What are offline conversions?
Sales or events that happen outside the website (a phone call, a meeting, a sale in the CRM). We integrate that data with Google and Meta Ads to optimize campaigns based on real sales.
How long does implementation take?
It depends on complexity. A basic setup (GTM, GA4 and conversions) takes 1 to 2 weeks. Complex setups (server-side, offline conversions and a custom data layer) take 3 to 4 weeks.
Do I keep the setup if I stop working with you?
Yes. Everything is implemented in your account and documented. If you switch agencies or bring it in-house, the tracking keeps working.
Do you build dashboards too?
Yes. We build Looker Studio dashboards on audited, validated data: CPL, ROAS, revenue and pipeline.
Do I need tracking before starting Ads?
Always. No campaign should run without properly configured conversions. It's the first thing we do.
Is there a lock-in contract?
No. The setup is a project with a beginning, middle and end. If you want ongoing support afterwards, great. If not, the tracking keeps working.
Meeting with a specialist

Ready to really know what works in your marketing?

Book a meeting with Murilo. He'll audit your current setup and show you what's missing to track from click to sale.

Book a meeting with Murilo