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A digital reputation built where it matters: on Google and in AI

We earn mentions and backlinks in top-tier media to build the authority Google and generative AI need to trust your brand.

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+1.200
Backlinks earned
DR 85
Average source domain rating
+340
Mentions in top-tier media
The pain · the turnaround

Your content is good… but no one outside references your brand

Authority can't be bought with cheap links. It's built with real mentions in sources Google and AI trust:

The problem
How Malamute solves it
A weak backlink profile holding back rankings
Strategic link building from DR 50+ sources that actually move the needle.
Paid mentions on low-quality sites
Editorial Digital PR: mentions earned in real media outlets with real audiences.
AI doesn't cite your brand as a reference
Mentions in the sources ChatGPT and Gemini index and trust.
No strategy: buying links only when someone remembers
An ongoing authority plan integrated with SEO and GEO.
A digital reputation vulnerable to crises
Proactive reputation management: monitoring plus building positive assets.
What we deliver

Authority that's built, not bought

Our approach

Why Malamute for Digital Reputation

We don't sell links. We build real authority with mentions in sources Google and AI trust, integrated with your SEO and GEO strategy.

What sets us apart
01

Quality over quantity

Every link comes from a DR 50+ source with relevance and a real audience.

02

SEO, GEO and PR, integrated

Authority that improves Google rankings and AI citations.

03

Earned, not bought

Mentions earned through real pitching, not link farms.

04

Agile newsjacking

We ride the news cycle to earn organic mentions.

05

Continuous monitoring

We track mentions, new backlinks and opportunities in real time.

06

No lock-in

You stay because your authority grows, not because of a contract.

Who it's for

  • Companies that need to build domain authority to rank.
  • Brands that want generative AI to cite them as a reference.
  • B2B companies that need a strong digital reputation to sell.
  • Businesses that already have SEO and content but lack quality backlinks.

Who it's not for

  • Anyone who wants “100 links for R$ 500” from a low-quality link farm.
  • Companies with no original content (link building without content doesn't work).
  • Anyone expecting results in 30 days (authority is built over the mid term).
  • Businesses without a website at least minimally ready to receive authority.
Real results

Authority you can measure

+1.200
Backlinks earned
DR 85
Average source domain rating
+340
Mentions in top-tier media
+48%
Average DR growth
92%
Links from DR 50+ sources
3x
More AI citations after PR
+10
Years in business
100%
Of clients come from referrals
Real case studies

Authority built, rankings earned

In our clients’ words

What people who climbed with us say

We needed to show up on Google without relying solely on Google Ads. Malamute set up a process with medical review before every publication, and the articles started bringing in patients who already understood the importance of taking care of their health.
Dr. Antonio Carlos Worms Till Dr. Antonio Carlos Worms Till Vita Check-up Center
Malamute built content for each of our locations, and today we show up in the right searches and the right regions. Organic traffic to our locations grew 1,524.4%.
Marina Cioffi Marina Cioffi Favorita Transportes
We had processes eating up hours of the team's time every month on repetitive tasks. Malamute mapped the workflow before suggesting any tool. The automations save us hours every week.
Paula Oliveira Paula Oliveira Secretaria da Educação
I came from a bad experience with an agency, so I started out skeptical. What changed was the clarity: I know what's being done, why and by when. Inquiries grew 135% in 8 months, and when I write, someone answers the same day.
Ika Spessato Ika Spessato A Buena Vibra
I've worked in digital marketing for years and I'm demanding about who handles my infrastructure. I moved my hosting to Malamute, and what keeps me is the service: I talk to someone who understands the problem, not a ticket. Stability and response time, delivered.
Rafael Rez Rafael Rez Web Estratégica
A small niche doesn't forgive generic content. Malamute produced articles that sound like they come from someone who's been there, in the voice we use with our readers. The posts started ranking and brought 1,200% more organic visitors, with paid campaigns layered on afterwards.
Mayara Vercelli Mayara Vercelli Guia Finlândia
Law firms have clear limits on what they can do in advertising, and that usually stalls any marketing work. Malamute studied the Brazilian Bar Association's rules before proposing a strategy, and only then put the firm in front of people, safely.
Marcelo Cruvinel Marcelo Cruvinel Martins & Cruvinel Advogados
We needed a website that talked to our CRM, not two disconnected tools. Malamute delivered a working integration and trained our team to run it. Today a lead comes in through the site and goes straight into the funnel, with no one typing anything in between.
Rosa Cunha Rosa Cunha Paulo de Vilhena
I hired them to sell, and that's what we measure every week. They tuned the campaigns based on what turned into closed deals, not what got the most clicks. Cost per sale dropped 28%, and when something underperforms, they tell me before I ask.
Ademar Ademar Confortec
OKAN serves marketing clients, so hiring another agency takes technical trust. Malamute took over SEO and paid media and delivered on schedule. Organic traffic grew 120x and communication is direct, with no account manager layer passing messages along.
Carla Souza Carla Souza OKAN
In engineering, clients research a lot before asking for a quote. The new website gave us credibility and SEO put FHC in the right searches. In 12 months organic traffic grew 300%, and quote requests through the site went from occasional to routine.
Francisco Hernandes Francisco Hernandes FHC Engenharia
A power plant's corporate website doesn't need to be pretty; it needs to be up and working. Malamute has handled that since 2010 and we've never had downtime that disrupted operations. When something comes up, support solves it fast.
Luis Salvadeu Luis Salvadeu Usina Santa Adelaide
How we work

From audit to sustained authority

Backlink Audit

We analyze your current backlink profile, remove toxic links and map authority gaps against competitors.

Profile audit and cleanup

Strategy and Mapping

We identify the outlets, portals and influencers in your niche, prioritizing the sources with the most impact on rankings and AI presence.

Mapping of 100+ sources

Outreach and Placement

Editorial pitching, guest posts, newsjacking and data PR run by our team. Every mention is earned, not bought.

Editorial PR and guest posts

Monitoring and Scale

We track new backlinks, mentions and unlinked mentions, convert opportunities and scale the best-performing sources.

Continuous monitoring

Reporting and Growth

DR growth, new backlinks, media mentions, AI citations and impact on organic rankings.

DR · backlinks · mentions · rankings
Your pack

Who builds your authority

A team that combines SEO strategy, authority content and media relations to build a real digital reputation.

Marcos Souza

Marcos Souza

Content and Outreach
SEO Specialist

Produces authority content and runs editorial outreach with outlets in your niche.

Guest PostsE-E-A-T contentOutreachSEO Off-Page
Perfil no LinkedIn
Murilo Terrabuio

Murilo Terrabuio

Strategy and Digital PR
Founder · since 2014

Defines the authority strategy integrated with SEO and GEO and coordinates Digital PR campaigns.

StrategyDigital PRLink BuildingGEO
Perfil no LinkedIn
Leonardo Terrabuio

Leonardo Terrabuio

Technical and Structured Data
Head of Technology

Implements schema markup, audits the backlink profile and keeps the domain technically healthy.

Backlink AuditSchemaInfrastructureCore Web Vitals
Perfil no LinkedIn
Thalita Mayara

Thalita Mayara

Projects and Monitoring
Project Management

Coordinates deliverables, monitors mentions and new backlinks and consolidates authority reports.

MonitoringReportingManagement
Tools we use
Ahrefs logoAhrefs
Semrush logoSemrush
SE Ranking logoSE Ranking
WhitePress logoWhitePress
Google Search Console logoGoogle Search Console
Google Analytics 4 logoGoogle Analytics 4
Screaming Frog logoScreaming Frog
ChatGPT logoChatGPT
Claude logoClaude
Grok logoGrok
Frequently asked questions

Digital Reputation FAQ

What's the difference between link building and Digital PR?
Link building is earning backlinks from relevant sources. Digital PR goes further: mentions in top-tier media, guest posts and newsjacking that build authority for Google AND for AI.
Do you buy links?
No. Every mention is earned through editorial outreach, pitching and valuable content. Links bought from farms harm your domain.
Does Digital PR help you show up in AI?
Yes. Generative AI consults authority sources to form its answers. Mentions in those outlets increase your chances of being cited.
How long until I see results?
Authority is a build. The first backlinks and mentions appear in 4 to 8 weeks. The ranking impact compounds over 3 to 6 months.
Do you do backlink audits?
Yes. We analyze your current profile, identify and remove toxic links and map authority gaps against competitors.
What are unlinked mentions?
Mentions of your brand without a link. We find them and turn them into real backlinks: authority that already exists but isn't being used.
What's the average DR of the sources you earn?
We work with DR 50+ sources. Our backlinks average DR 85: real outlets with audience and relevance.
Can I see examples of outlets?
Yes. In the meeting, we'll show examples of outlets and portals in your niche where we've already earned mentions for clients.
Is there a lock-in contract?
No. You stay because your authority grows, not because of a cancellation fee.
Meeting with a specialist

Ready to build authority where it matters?

Book a meeting with our digital reputation team. We'll show you your domain's authority profile, the gaps and the highest-impact opportunities.

Book a meeting with a specialist