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Meta Ads built for revenue, not likes and empty reach

We manage your Facebook and Instagram Ads to generate leads, sales and brand awareness, with strategic creatives, a full funnel and business-focused reporting.

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3.6x
Average ROAS
-44%
Average CPL reduction
R$ 1.8M
Ad spend managed per month
The pain · the turnaround

You invest in Meta Ads… but only see likes, not sales

Most companies burn budget on Instagram with beautiful creatives that don't convert. The turnaround comes from building a real funnel, from reach to qualified lead:

The problem
How Malamute solves it
Budget burned on reach and likes with no conversions
Results-driven campaigns: leads, sales and pipeline, not vanity metrics.
Generic creatives that don't stop the scroll
Strategic creatives tested for performance, not aesthetics.
No funnel: everyone sees the same ad
A full funnel segmented by stage: top, middle and bottom.
No attribution: you don't know what generated the lead
Pixel, CAPI and UTMs configured to track from click to sale.
Vanity reports: reach and engagement
Business reports: CPL, ROAS, cost per sale and pipeline.
What we deliver

From scroll to conversion

Our approach

Why Malamute for your Meta Ads

We don't deliver likes. We deliver leads and sales. Every creative, every audience and every dollar invested is data-driven and optimized for the results that matter.

What sets us apart
01

Performance, not vanity

We optimize for leads and sales, never for likes or empty reach.

02

A real full funnel

Top, middle and bottom with different creatives and audiences at each stage.

03

Data-driven creatives

Ongoing A/B tests: what performs scales, what doesn't gets cut.

04

Ads and SEO, integrated

Organic data feeds paid media, and vice versa.

05

Full transparency

Budget, CPL, ROAS and pipeline visible in real time.

06

No lock-in

You stay for the results, not because of a contract.

Who it's for

  • Companies already investing in Meta Ads that want better results at lower cost.
  • Online stores that need dynamic catalogs and smart remarketing.
  • Lead generation businesses that need a predictable, qualified CPL.
  • Brands that want to build awareness with real metrics, not vanity ones.

Who it's not for

  • Anyone who wants to “try Instagram Ads” on R$ 300 a month with no clear goal.
  • Companies that only want likes and followers, with no focus on conversion.
  • Anyone without a landing page or website to receive the traffic.
  • Teams with no one to respond to leads in time.
Real results

Performance that shows up in the bank

3.6x
Average ROAS
-44%
Average CPL reduction
R$ 1.8M
Ad spend managed per month
+140
Accounts managed
89%
Annual client retention
+72%
Average increase in conversions
+10
Years in business
100%
Of clients come from referrals
Real case studies

Campaigns that delivered real results

In our clients’ words

What people who climbed with us say

We needed to show up on Google without relying solely on Google Ads. Malamute set up a process with medical review before every publication, and the articles started bringing in patients who already understood the importance of taking care of their health.
Dr. Antonio Carlos Worms Till Dr. Antonio Carlos Worms Till Vita Check-up Center
Malamute built content for each of our locations, and today we show up in the right searches and the right regions. Organic traffic to our locations grew 1,524.4%.
Marina Cioffi Marina Cioffi Favorita Transportes
We had processes eating up hours of the team's time every month on repetitive tasks. Malamute mapped the workflow before suggesting any tool. The automations save us hours every week.
Paula Oliveira Paula Oliveira Secretaria da Educação
I came from a bad experience with an agency, so I started out skeptical. What changed was the clarity: I know what's being done, why and by when. Inquiries grew 135% in 8 months, and when I write, someone answers the same day.
Ika Spessato Ika Spessato A Buena Vibra
I've worked in digital marketing for years and I'm demanding about who handles my infrastructure. I moved my hosting to Malamute, and what keeps me is the service: I talk to someone who understands the problem, not a ticket. Stability and response time, delivered.
Rafael Rez Rafael Rez Web Estratégica
A small niche doesn't forgive generic content. Malamute produced articles that sound like they come from someone who's been there, in the voice we use with our readers. The posts started ranking and brought 1,200% more organic visitors, with paid campaigns layered on afterwards.
Mayara Vercelli Mayara Vercelli Guia Finlândia
Law firms have clear limits on what they can do in advertising, and that usually stalls any marketing work. Malamute studied the Brazilian Bar Association's rules before proposing a strategy, and only then put the firm in front of people, safely.
Marcelo Cruvinel Marcelo Cruvinel Martins & Cruvinel Advogados
We needed a website that talked to our CRM, not two disconnected tools. Malamute delivered a working integration and trained our team to run it. Today a lead comes in through the site and goes straight into the funnel, with no one typing anything in between.
Rosa Cunha Rosa Cunha Paulo de Vilhena
I hired them to sell, and that's what we measure every week. They tuned the campaigns based on what turned into closed deals, not what got the most clicks. Cost per sale dropped 28%, and when something underperforms, they tell me before I ask.
Ademar Ademar Confortec
OKAN serves marketing clients, so hiring another agency takes technical trust. Malamute took over SEO and paid media and delivered on schedule. Organic traffic grew 120x and communication is direct, with no account manager layer passing messages along.
Carla Souza Carla Souza OKAN
In engineering, clients research a lot before asking for a quote. The new website gave us credibility and SEO put FHC in the right searches. In 12 months organic traffic grew 300%, and quote requests through the site went from occasional to routine.
Francisco Hernandes Francisco Hernandes FHC Engenharia
A power plant's corporate website doesn't need to be pretty; it needs to be up and working. Malamute has handled that since 2010 and we've never had downtime that disrupted operations. When something comes up, support solves it fast.
Luis Salvadeu Luis Salvadeu Usina Santa Adelaide
How we work

From creative to qualified lead

Audit and Pixel

We audit the account and set up the Pixel, Conversions API (CAPI) and UTMs. Without accurate measurement, there's no optimization.

Pixel, CAPI and UTMs

Strategy and Funnel

We build the strategy by funnel stage: awareness (video and reach), consideration (engagement and traffic) and conversion (lead gen and sales).

Top → middle → bottom

Creatives and Launch

We produce static and video creatives designed for A/B testing from the start, and launch with validated audience targeting.

Creatives and A/B tests

Optimization and Scale

Daily monitoring: we cut what underperforms and scale what works. High-value lookalikes and smart remarketing.

Data-driven scaling

Reports and Meetings

Real-time dashboards plus biweekly meetings covering CPL, ROAS, pipeline and next steps.

CPL · ROAS · pipeline
Your pack

Who runs your campaigns

A team specialized in Meta Ads, focused on real performance.

Murilo Terrabuio

Murilo Terrabuio

Strategy and Performance
Founder · since 2014

Defines the funnel strategy and integrates Meta Ads with SEO to maximize total return.

Meta AdsStrategyFunnelROAS
Perfil no LinkedIn
Helyson Guilherme

Helyson Guilherme

Campaign Management
Ads Specialist

Runs Facebook and Instagram campaigns focused on lead gen, catalog and remarketing.

Facebook AdsInstagram AdsLead GenRemarketing
Thalita Mayara

Thalita Mayara

Projects and Reporting
Project Management

Coordinates deliverables, dashboards and communication between you and the performance team.

ReportingDashboardsManagement
Tools we use
Meta Business Suite logoMeta Business Suite
Meta Ads Manager logoMeta Ads Manager
Google Analytics 4 logoGoogle Analytics 4
Google Tag Manager logoGoogle Tag Manager
Canva logoCanva
ChatGPT logoChatGPT
Claude logoClaude
Grok logoGrok
Frequently asked questions

Meta Ads FAQ

What's the minimum Meta Ads budget?
For consistent results, we recommend at least R$ 3,000 a month in media, plus management. We'll define the right budget for your market and goal in our first meeting.
Do you make the creatives too?
Yes. We produce static and video creatives designed for A/B testing and performance. If you have a creative team, we work alongside them.
How soon will I see results?
First results show up in the first few weeks. The optimization that lowers CPL and scales ROAS matures in 60 to 90 days.
What's the difference between managing in-house and working with Malamute?
Funnel structure, advanced tracking (Pixel and CAPI), creative testing and daily optimization focused on business metrics, not likes.
Do you run branding campaigns or only performance?
Both. We run awareness campaigns with video and reach to build your brand, and conversion campaigns to generate leads and sales. The funnel brings both together.
How does tracking work?
We set up the Meta Pixel, Conversions API (CAPI), UTMs and GA4 integration, all before any campaign goes live.
Do you charge a percentage of ad spend?
No. A flat, transparent monthly management fee. 100% of your media budget goes to Meta.
Do you also do Google Ads?
Yes. We have a dedicated Google Ads team, and combining Google and Meta data delivers better results than either channel alone.
Is there a lock-in contract?
No. You stay because the results hold up.
Meeting with a specialist

Ready to turn Meta Ads into a predictable revenue channel?

Book a meeting with our performance team. We'll review your account, spot opportunities and show you how to scale with real ROI.

Book a meeting with a specialist