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Google Ads built for real revenue, not empty clicks

We manage your Google Ads campaigns to generate qualified leads and sales at the lowest possible acquisition cost, with real tracking, continuous optimization and reports in business language.

Talk to a specialist
4.2x
Average ROAS
-38%
Average CPL reduction
R$ 2.4M
Ad spend managed per month
The pain · the turnaround

You invest in Google Ads… but don't know the real return

Most companies burn budget on generic campaigns, with broken tracking and no idea what a lead really costs. The turnaround comes from turning clicks into measurable revenue:

The problem
How Malamute solves it
Big budget, unknown ROAS
End-to-end tracking: from click to sale, with real attribution.
Generic campaigns that attract unqualified clicks
Targeting by purchase intent, audience and funnel stage.
Conversion tracking set up wrong
GTM, GA4 and offline conversions configured before any campaign goes live.
Landing pages that don't convert
Pages built for high Quality Score and conversion rate.
Vanity reports: clicks and impressions
Business reports: CPL, ROAS, revenue and pipeline.
What we deliver

Campaigns that drive revenue

Our approach

Why Malamute for your Google Ads

We don't manage clicks. We manage revenue. Every dollar invested is tracked from click to sale and optimized for maximum return to your business.

What sets us apart
01

Tracking comes first

No campaign runs without properly configured conversions.

02

Focused on ROAS, not clicks

We optimize for revenue and margin, not vanity metrics.

03

Certified specialists

A Google Ads Partner team with up-to-date certifications.

04

SEO and Ads together

Organic search data feeds the paid strategy, and vice versa.

05

Full transparency

You see budget, cost per lead and real return, in real time.

06

No lock-in

You stay because the ROI holds up, not because of a contract.

Who it's for

  • Companies already investing in Google Ads that want a better return.
  • Online stores that need well-managed Shopping and Performance Max.
  • B2B companies generating leads through Search that need a predictable CPL.
  • Businesses that want Ads and SEO working as one strategy.

Who it's not for

  • Anyone who wants to “try Google Ads” on R$ 500 a month with no clear goal.
  • Companies without a website, or with a site that doesn't convert.
  • Anyone expecting magic results in month one without tracking.
  • Teams with no one to qualify the leads that come in.
Real results

Performance that shows up in the bank

4.2x
Average ROAS
-38%
Average CPL reduction
R$ 2.4M
Ad spend managed per month
+180
Accounts optimized
92%
Annual client retention
+67%
Average increase in conversions
+10
Years in business
100%
Of clients come from referrals
Real case studies

Campaigns that delivered ROI

In our clients’ words

What people who climbed with us say

We needed to show up on Google without relying solely on Google Ads. Malamute set up a process with medical review before every publication, and the articles started bringing in patients who already understood the importance of taking care of their health.
Dr. Antonio Carlos Worms Till Dr. Antonio Carlos Worms Till Vita Check-up Center
Malamute built content for each of our locations, and today we show up in the right searches and the right regions. Organic traffic to our locations grew 1,524.4%.
Marina Cioffi Marina Cioffi Favorita Transportes
We had processes eating up hours of the team's time every month on repetitive tasks. Malamute mapped the workflow before suggesting any tool. The automations save us hours every week.
Paula Oliveira Paula Oliveira Secretaria da Educação
I came from a bad experience with an agency, so I started out skeptical. What changed was the clarity: I know what's being done, why and by when. Inquiries grew 135% in 8 months, and when I write, someone answers the same day.
Ika Spessato Ika Spessato A Buena Vibra
I've worked in digital marketing for years and I'm demanding about who handles my infrastructure. I moved my hosting to Malamute, and what keeps me is the service: I talk to someone who understands the problem, not a ticket. Stability and response time, delivered.
Rafael Rez Rafael Rez Web Estratégica
A small niche doesn't forgive generic content. Malamute produced articles that sound like they come from someone who's been there, in the voice we use with our readers. The posts started ranking and brought 1,200% more organic visitors, with paid campaigns layered on afterwards.
Mayara Vercelli Mayara Vercelli Guia Finlândia
Law firms have clear limits on what they can do in advertising, and that usually stalls any marketing work. Malamute studied the Brazilian Bar Association's rules before proposing a strategy, and only then put the firm in front of people, safely.
Marcelo Cruvinel Marcelo Cruvinel Martins & Cruvinel Advogados
We needed a website that talked to our CRM, not two disconnected tools. Malamute delivered a working integration and trained our team to run it. Today a lead comes in through the site and goes straight into the funnel, with no one typing anything in between.
Rosa Cunha Rosa Cunha Paulo de Vilhena
I hired them to sell, and that's what we measure every week. They tuned the campaigns based on what turned into closed deals, not what got the most clicks. Cost per sale dropped 28%, and when something underperforms, they tell me before I ask.
Ademar Ademar Confortec
OKAN serves marketing clients, so hiring another agency takes technical trust. Malamute took over SEO and paid media and delivered on schedule. Organic traffic grew 120x and communication is direct, with no account manager layer passing messages along.
Carla Souza Carla Souza OKAN
In engineering, clients research a lot before asking for a quote. The new website gave us credibility and SEO put FHC in the right searches. In 12 months organic traffic grew 300%, and quote requests through the site went from occasional to routine.
Francisco Hernandes Francisco Hernandes FHC Engenharia
A power plant's corporate website doesn't need to be pretty; it needs to be up and working. Malamute has handled that since 2010 and we've never had downtime that disrupted operations. When something comes up, support solves it fast.
Luis Salvadeu Luis Salvadeu Usina Santa Adelaide
How we work

From tracking to predictable ROI

Audit and Tracking

Before building any campaign, we audit the existing account and set up GTM, GA4, conversions and attribution. If you can't measure it right, you can't optimize it.

GTM, GA4 and offline conversions

Strategy and Structure

We structure campaigns by search intent and funnel stage. Every ad group has a clear goal and a dedicated landing page.

Funnel: top → middle → bottom

Launch and Optimization

Campaigns go live with daily monitoring. We adjust bids, negative keywords, creatives and audiences based on real conversion data.

Daily optimization

Scale and Testing

Once cost per conversion stabilizes, we scale budget in the segments that perform and test new formats, copy and landing pages.

Ongoing A/B testing

Reports and Meetings

Real-time dashboards plus biweekly meetings reviewing CPL, ROAS, pipeline and next steps. You know exactly where the money is.

CPL · ROAS · pipeline
Your pack

Who runs your campaigns

Certified Google Ads specialists focused on real performance.

Murilo Terrabuio

Murilo Terrabuio

Strategy and Performance
Founder · since 2014

Defines a paid media strategy integrated with SEO to maximize total return.

Google AdsStrategySEO and AdsROAS
Perfil no LinkedIn
Helyson Guilherme

Helyson Guilherme

Campaign Management
Ads Specialist

Runs and optimizes Search, Shopping, PMax and YouTube campaigns with a focus on conversions and cost per lead.

SearchShoppingPMaxYouTubeRemarketing
Thalita Mayara

Thalita Mayara

Projects and Reporting
Project Management

Coordinates deliverables, dashboards and communication between you and the performance team.

ReportingDashboardsManagement
Tools we use
Google Ads logoGoogle Ads
Google Analytics 4 logoGoogle Analytics 4
Google Tag Manager logoGoogle Tag Manager
Google Search Console logoGoogle Search Console
SE Ranking logoSE Ranking
Semrush logoSemrush
ChatGPT logoChatGPT
Claude logoClaude
Grok logoGrok
Frequently asked questions

Google Ads FAQ

What's the minimum Google Ads budget?
It depends on your market and competition. For consistent results, we recommend at least R$ 5,000 a month in media, plus management. We'll define the right budget for you in our first meeting.
How soon will I see results?
Results start in the first few weeks. The optimization that lowers CPL and scales ROAS takes 60 to 90 days to mature.
Do you only do Google Ads?
We specialize in Google Ads and SEO. If you also need Meta Ads, we have a dedicated team, and combining the data drives better results.
Do I need a website to get started?
Yes. Campaigns without a conversion-optimized website burn budget. If your site isn't ready, we'll build it with you.
How does tracking work?
We set up Google Tag Manager, GA4, Google Ads conversions and, when possible, offline conversions from your CRM, all before the first campaign goes live.
What's the difference between Search, Shopping and Performance Max?
Search reaches people actively searching. Shopping shows products with prices. PMax uses machine learning to spread budget across Google's best channels. We define the right mix for your business.
Do you charge a percentage of ad spend?
No. We charge a flat monthly management fee, transparent and with no surprises. 100% of your media budget goes to Google.
Is there a lock-in contract?
No. You stay because the ROI holds up, not because of a cancellation fee.
Do you build the landing page too?
Yes. We build dedicated landing pages for each campaign to maximize Quality Score and conversion rate.
Meeting with a specialist

Ready to turn Google Ads into a predictable revenue channel?

Book a meeting with our performance team. We'll review your account, spot opportunities and show you how to scale with real ROI.

Book a meeting with a specialist