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Paid media management that measures what matters: revenue, not clicks

Google Ads and Meta Ads managed by specialists, with accurate tracking, results-driven optimization and reports in business language. No guesswork, no wasted budget.

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R$ 2M+
Ad spend managed per month
-38%
Average CPL reduction
4.2x
Average ROAS across accounts
Choose the right platform

Ads that follow people who are searching. Ads that reach people who don't know they need you yet.

Each platform has its own logic and strategy. We manage both, integrated or separately, with the same rigor in tracking and optimization.

Google Ads

Capture people already searching

Search, Performance Max, Display and YouTube managed with accurate conversion tracking. The right lead, at the right time, at the lowest possible cost.

See Google Ads
Meta Ads

Reach people who don't know they need you yet

Facebook and Instagram Ads managed for revenue, not likes. Creatives that convert, audiences that buy, scale without burning budget.

See Meta Ads
LinkedIn Ads

Reach B2B decision-makers with surgical precision

Targeting by job title, company, industry and seniority. Native Lead Gen Forms, Sponsored Content and Message Ads for when you need to reach CEOs, CTOs and Heads of Procurement.

See LinkedIn Ads
Pinterest Ads

Reach buyers before they decide

Shopping Ads and Promoted Pins for e-commerce and lifestyle brands. Pinterest reaches users 3 months earlier than other platforms, at the moment of inspiration, not comparison.

See Pinterest Ads
The pain · the turnaround

You invest in paid media but don't know what really pays off

✕
Pretty dashboards, invisible results
Clicks, impressions and CTR go up, but leads and sales stay flat.
✓
Real full-funnel tracking
Every dollar invested is attributed correctly, from click to signed contract.
✕
Campaigns running on autopilot
The platform optimizes for click volume, not your real CAC or ROAS.
✓
Business-driven optimization
We adjust bids, audiences and creatives based on real CPL and margin, not volume.
✕
Generic agency, generic strategy
The same campaign template for a law firm and a furniture store.
✓
Strategy by segment and journey
Every campaign starts with understanding the sales funnel and the business's margins.
Our approach

How we deliver predictable results with paid media

01

Diagnosis and tracking

Before building any campaign, we audit the full tracking setup: GA4, conversion tags, pixels and purchase and lead events configured correctly.

02

Strategy by platform

We define campaign structure, match types, audiences and creatives based on your real goals, not on what the platform recommends automatically.

03

Weekly optimization

We monitor CPL, ROAS, conversion rate and lead quality every week. What underperforms gets adjusted or paused, without waiting for month-end.

04

Creatives that convert

Ad copy and creative briefs built around the buyer's real pain, not generic marketing trends.

05

Business-focused reporting

No platform jargon. You get spend, leads generated, cost per lead, ROAS and trends, all in the language of decision-makers.

06

Integration with SEO and content

Paid and organic working together: remarketing to blog visitors, optimized landing pages and a shared keyword strategy.

Companies that trust the pack
Hyper Francisco Construmanager Conecta Comercial Luizinho Client Allenfix Group 4 Eyes Ben Zruel Tagna Multi Painel Hyper Francisco Construmanager Conecta Comercial Luizinho Client Allenfix Group 4 Eyes Ben Zruel Tagna Multi Painel Hyper Francisco Construmanager Conecta Comercial Luizinho Client Allenfix Group 4 Eyes Ben Zruel Tagna Multi Painel Hyper Francisco Construmanager Conecta Comercial Luizinho Client Allenfix Group 4 Eyes Ben Zruel Tagna Multi Painel
Movidaria Revvo Wev Vita Sev Mamao Lukk 360 RJR Logotipo 01 6 Guiafinlandia 3 Movidaria Revvo Wev Vita Sev Mamao Lukk 360 RJR Logotipo 01 6 Guiafinlandia 3 Movidaria Revvo Wev Vita Sev Mamao Lukk 360 RJR Logotipo 01 6 Guiafinlandia 3 Movidaria Revvo Wev Vita Sev Mamao Lukk 360 RJR Logotipo 01 6 Guiafinlandia 3
Specialists by your side

The pack that runs your campaigns

Murilo Franzin Terrabuio, Strategy and Growth
Murilo Franzin
Strategy and Growth

Owns the paid media strategy, budget allocation across platforms and integration with SEO.

Google AdsMeta AdsStrategyROAS
Helyson Guilherme
Helyson Guilherme
Google Ads and Meta Ads

Day-to-day account management, bid optimization and business-focused performance reporting.

SearchShoppingPMaxMeta AdsRemarketing
Thalita Mayara, Creatives and Ad Content
Thalita Mayara
Creatives and Ad Copy

Writes conversion-focused copy and creative briefs, runs A/B tests and analyzes performance.

CreativesCopyA/B testing
Frequently asked questions

Paid media: what you need to know

What's the difference between Google Ads and Meta Ads?+
Google Ads captures existing demand: the person is already searching for your solution. Meta Ads (Facebook and Instagram) creates demand: you reach people who aren't searching yet. Integrated campaigns on both platforms cover the entire buying funnel.
What's the recommended minimum paid media budget?+
It depends on your industry and competition, but to generate statistically meaningful data and optimize safely, we work with a minimum of R$ 3,000 a month in media spend, plus management. Below that, there isn't enough data for meaningful optimization.
How soon do the first results appear?+
Paid campaigns generate first results within the first few weeks, unlike SEO, which is mid-term. The first 30 to 60 days are for learning and fine-tuning; the most consistent, optimized results show up from the second month of management.
Does Malamute create the ad creatives?+
We write the copy (headlines, descriptions, CTAs) and detailed creative briefs for each format. Visual production can be handled by your in-house team or outsourced through our partner network. The model is defined at the start of the partnership.
Do I need a website or landing page to advertise?+
Yes, and not just any site. The ad destination must be optimized for conversion: a PageSpeed score above 70, a clear CTA and a working form. If your current site doesn't meet these criteria, we build the landing page before launching campaigns.
Is there a lock-in contract?+
We work with a 90-day contract for the learning and setup period, then renew monthly from the fourth month. Our model is a long-term partnership, sustained by results, not by contract clauses.
Ready to grow?

Book a meeting with the paid media team

30 minutes to understand your business, review your current campaigns and show you what we'd change. No commitment.