Funnel Content That Nurtures Prospects From Interest to Enrollment
A content strategy that turned interest into enrollments while lowering customer acquisition cost.
+265%Organic enrollments
+210%Organic leads
-44%CAC
+180Authority backlinks
The Challenge
A long decision journey and expensive leads coming mostly from paid media.
What We Did
- Funnel content (top, middle and bottom) for each course
- Link building and digital PR to build authority
- Course page optimization for conversion
The Result
Enrollments from organic search grew +265%, with CAC down 44%.
Anonymized case study for confidentiality reasons (LGPD, Brazil’s data protection law, and NDA). The metrics are real.
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