A Large Catalog Restructured to Scale Without Relying on Ads
Information architecture and technical SEO that unlocked organic growth for an e-commerce store with an extensive catalog.
+247%Organic sales
+276%Organic traffic
-33%Paid revenue share (dependence)
+420Pages in the top 3
The Challenge
A large, poorly structured catalog that depended heavily on paid media.
What We Did
- Restructured the information architecture and internal linking
- Fixed technical SEO at scale (indexing, canonicals, performance)
- Optimized category content for purchase intent
The Result
Sales from the organic channel grew +247% and dependence on ads dropped 33%.
Anonymized case study for confidentiality reasons (LGPD, Brazil’s data protection law, and NDA). The metrics are real.
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